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Primary

Venture Capital · New York City (United States) · Founded 2015

About

Primary is a seed-stage venture capital firm focused on NYC startups. They offer a unique approach with a large portfolio impact team providing extensive operational support to founders.

Investment Stages

Pre-Seed, Seed, Series A

Industry Focus

Consumer, Deep Tech, Enterprise Software, FinTech, Healthcare, Industrial, Infrastructure, Logistics, vertical applications

Portfolio Companies

Jet, Chief, Mirror, K Health, Noom, Latch, Alloy, Alma, Electric, Perry Health, Marker Learning, Black Crow AI, Etched, Slice, Vestwell

Team (14)

  • Ben Sun - Cofounder and General Partner
  • Brad Svrluga - Cofounder and General Partner
  • Brian Schechter - Partner
  • Cassie Young - General Partner
  • Emily Man - Partner
  • Gabriella Monico - Senior Associate
  • Hannah McQuaid - Senior Associate
  • Lisa Lewin - CEO Advisor
  • Rebecca Price - Partner
  • Sam Toole - Partner