Our Research

Our Research -- Built on Science, Not Opinions. Every tool on Grails is backed by peer-reviewed research in psycholinguistics, cognitive science, and brand naming theory. Combined with proprietary analysis of 88,000+ company domains, our tools deliver insights grounded in science. Our Data: 88,000+ unique domains analyzed across 259 curated industry lists. 751 unicorn companies tracked. 100+ sector fingerprints. Multiple peer-reviewed sources. 5 scoring dimensions. Scientific Foundation: Sapir (1929) on phonetic symbolism. AtomRadar (2024, 2025) on domain extension trust. GrowthBadger (2022) on TLD memorability. WIPO (2026) on technology adoption. Hunt (1995) on the von Restorff isolation effect. Lowrey et al. (2003) on brand-name linguistic characteristics. Lemos et al. (2024) on AI brand name evaluation. Mahowald et al. (2023) on memorable monogamous words.