A bespoke brand audit, hand-built for your company

The Grails founder toolkit gives you a fast, self-serve read on a name. This is the other end of the spectrum: a deep-dive deliverable, researched and written by the Grails team, that surfaces the risks and blind spots in your current namespace, lays out upgrade and rebrand options, and hands you a vetted shortlist of strategic .coms worth pursuing for your business.

Sample audits

Real deliverables from the Grails team. The examples below were originally written for portfolio reviews, but every pattern they surface applies just as directly to a single founder auditing their own brand.

• Perplexity AI — What founders can learn from a reactive namespace and an India-redirect incident: the cost of building on a name you do not fully own.
• Beyond (ex-Beyond Meat) — A rebrand only works if the matching .com sits at the center of it. A worked example of the upgrade path most founders skip.
• The·Team (Wasserman) — A crisis rebrand caught between two namespaces. The kind of blind spot a founder audit is built to catch before launch.
• Atoms — Launching on a workaround TLD while a competitor holds the .com. The exact pattern a founder audit flags first.
• Entrepreneurs First — A funded company with a fragmented namespace stack. A useful read on what an upgrade plan looks like in practice.
• Optimism BH — A rebrand built around a thesis whose matching .com was unregistered. What the founder audit would have surfaced first.
• Dex (Children's AI Camera) — Launching into a crowded namespace with five other Dexes. A worked example of how a founder audit maps the field before you commit.

What's included

• Brand namespace scoring — Your current name graded on domain type, TLD risk, phonetic and brandability signals, and exact-match availability so you know exactly where you stand.
• Upgrade and rebrand options — Concrete paths forward for the parts of your namespace that are quietly dragging on growth, prioritized by impact and feasibility for your stage.
• Acquisition shortlist — A hand-picked, vetted shortlist of strategic .coms worth pursuing for your business, with outreach posture and likely deal structure for each.
• Written strategic commentary — Narrative analysis from the Grails team on what your namespace reveals about positioning, recall, and how the name will scale as the company grows.

Book a consultation

Book a 30-minute consultation with Tatiana. We'll talk through your business, the questions you want the audit to answer, and the scope and timeline. Pricing is scoped on the call; no payment required to book.

Book a consultation