Help the brand figure out if the name is the problem
You can see the brand losing momentum and you suspect the domain is part of it. Grails gives you the financial tools to put a number on what the current domain is costing — and the diagnostic tools to show why — so the room can decide what to do next.
Who this is for
- Co-founder
- Employee or team lead
- Board member
- Advisor
- Early investor or angel
- Executive assistant or chief of staff
- Marketing, PR, or brand lead
- Finance, CFO, or controller
- Legal counsel
- Agency partner
- Trusted family or friend acting on behalf of the founder
1. Quantify what the current domain is costing
- Domain ROI Calculator — See in dollars what the current domain may be costing the brand every month in conversion drop-off, lost direct traffic, and trust.
- Domain Conversion Report — A CFO/CMO-grade report on CAC, conversion, direct traffic, and retention drag from the current domain. Shareable as a PDF.
- Domain UX Impact Score — Pinpoint exactly where the current domain leaks users — memorability, typeability, shareability, voice — and how that maps to lost revenue.
2. Build the financial case
- Domain vs. Marketing Spend Comparison — Put a one-time domain acquisition next to the recurring marketing spend it would offset. Break-even, IRR, payback — in the language the CFO actually uses.
- Domain Upgrade Payback Model — Model the IRR, NPV, and payback period of a domain upgrade against the company's cost of capital.
- Board Slide Generator — One slide with the recommendation, the math, and the numbers that close the conversation in the boardroom.
3. Diagnose the name itself
- Domain First Impression Test — Score the current name and any alternative across five dimensions — clarity, memorability, distinctiveness, phonetics, and trust.
- Name Distinctiveness Checker — Quantify how ownable the current name really is. Surfaces the lookalikes, category clichés, and generic patterns that quietly cap brand recall.
- Phonetic Weight Scorer — Reads how a name sounds in the ear. The names that travel by word of mouth almost always score in the top band.
4. When the team agrees a new name is the answer