Vintage Cash Cow, the UK’s leading online buyer of pre-owned valuables, has rebranded to Vintage.com, bringing its UK business under the same identity already used across Europe.
Founded in Leeds in 2016, the company helps people sell unwanted jewellery, watches, coins, cameras, silverware and other collectables through a simple postal service. Customers send their items in, receive a valuation and can choose whether to accept the offer.
The rebrand comes as the company passes £100 million in customer payouts and continues to expand across Europe. Vintage.com now operates in nine markets, while its team has grown from 160 people in 2023 to more than 800.
As the business has grown, it’s time for the name to grow with it. Vintage Cash Cow will always be where our story began. Vintage.com reflects the business we have become and where we’re heading next, bringing our markets together under one global identity. - Vintage.com team
The company also sees the shorter name as a way to make the brand more consistent and easier for customers to recognise across markets.
A simpler name, the same company. Vintage.com is easier to remember, it's the name we already use across Europe, and it means we're one brand everywhere we operate. - Vintage.com team
At the centre of the brand is Vintage.com, a highly valuable, category-defining domain. Dictionary-word .com domains like this are among the most valuable and sought after because they are globally recognisable, easy to remember, and can give a brand instant credibility and a strong position in its market.
Adding the .com extension to the brand name also follows a growing trend among companies built around strategic-grade domains, including Booking.com, Crypto.com, Wealth.com, Cars.com, Blockchain.com, Cats.com, Bitcoin.com and Monday.com. This approach can simplify the customer journey, strengthen brand autonomy, reduce dependence on third-party platforms and create a stronger, more direct digital presence.
Vintage.com now unifies the business under one global identity, ready to support the company’s next stage of expansion.