For over 30 years now, .com has been the most popular domain extension globally. So it comes as no surprise that a combination of two letters + a .com extension will be a very valuable one. There are only 676 two-letter (LL type - where L stands for Letter) .com domain names in existence. And as you can imagine, they are highly sought-after.
A two-letter domain can stand for a brand's initials, where the name is just used for convenience - like in the case of American Airlines - it is much quicker and easier to type in aa.com, right? Or, in other cases, you can't imagine how else would the brand have survived - can you honestly spell and pronounce Hewlett-Packard?
Don't worry, you're not the only one struggling. Luckily, they are known by all of us simply as HP, and they operate on hp.com. You can tell the company meant business, as it is one of the oldest domains registered - back on March 3, 1986.
Fun fact: the founders Bill Hewlett and David Packard tossed a coin to decide whether to name the business Hewlett-Packard or Packard-Hewlett. Another example is Hennes Mauritz Fashion. Haven't heard of them? Sure you have, just go to HM.COM .
You can also see global brands like Apple securing two letter names for side products - like was the case with their MobileMe brand. The service was since discontinued, but Apple still use the domain ME.COM for emails for their customers and other Apple-related services.
PC.COM is another good example, it is owned by Intel as a category-defining name and goes to a page comparing PC to Mac. Smart move, Intel, smart move. Some of the two-letter domains are reserved as second-level extensions for countries - cn.com - for China; de.com for Germany, us.com - for the US; br.com - for Brazil and some others.
There are 99 publicly reported sales of two-letter domain names with the top one being FB.COM, secured by Facebook in 2010 for $8,5 Million. Some well-known global brands operating on two-letter domains Domain name Company Name AA.COM American Airlines BA.COM British Airways BK.COM Burger King BN.COM Barnes & Noble BP.COM British Petroleum EF.COM Education First EY.COM Earns & Young FB.COM Facebook FT.COM Financial Times GE.COM General Electric GM.COM General Motors GS.COM Goldman Sachs HM.COM H&M Hennes Mauritz Fashion JJ.COM Johnson & Johnson LG.COM LG (Lucky Goldstar) Electronics LH.COM Lufthansa ME.COM Apple MS.COM Morgan Stanley PC.COM Intel PG.COM P&G Procter & Gamble RT.COM Russia Times Media SK.COM SK(Sunkyung Group) Group SC.COM Standard Chartered Bank UA.COM Under Armour TV.COM CBS Television VW.COM VW Volkswagen VF.COM Vanity Fair WB.COM WB Warner Bros WF.COM Wells Fargo Bank WP.COM Wordpress YP.COM Yellow Pages WW.COM Weight Watchers Here is a full list of all two-letter names and their lucky owners In today's fast-paced online market, a premium domain name can be the difference between success and failure.
Don't let your competition get ahead – invest in a premium domain name today and avoid the potential loss of customers and revenue.