Domain Strategy Tools

Free and professional domain strategy tools for entrepreneurs, CFOs, CMOs, CTOs, domain owners, and brokers.

Free Tools

Free domain strategy tools for entrepreneurs, founders, CMOs, CFOs, and CTOs.

  • Domain Worth Calculator — See the Hidden Cost

    What is your current domain costing you? Calculate lost brand value, traffic leakage, and marketing overhead with this free, private domain worth calculator.

  • Domain Governance Generator

    Generate a board-ready domain governance policy PDF tailored to your organization in minutes.

  • Domain Upgrade Calculator — When Does It Pay Off?

    Model exactly when a domain upgrade pays for itself. Free NPV-adjusted payback calculator shows your break-even point and ROI timeline.

  • Domain Strategy Quiz

    Score your current domain strategy across credibility, recall, and growth readiness in under two minutes.

  • Board Slide Generator

    Turn domain upgrade math into a single board-ready slide with recommendation title and data panels.

  • Founder Mirror

    Describe your domain challenge and get matched with real quotes from founders who faced the same situation.

  • Domain Conversion Report for CMOs

    Quantify how your domain affects CAC, conversion rates, direct traffic, and retention. Build the internal business case for a domain upgrade.

  • Domain Tax & Amortization Calculator

    Calculate the true after-tax cost of a domain acquisition. See how Section 197 amortization creates annual tax shields that reduce your effective cost.

  • Domain Name Appraisal Tool — SEC-Standard Valuation

    Get a professional domain name appraisal using the SEC-standard Relief-from-Royalty method. Includes full 15-year Section 197 amortization schedule.

  • Domain vs. Marketing Spend Comparison

    Compare one-time domain acquisition cost vs. ongoing marketing spend. See break-even point, ROI, and cumulative savings over time.

  • Domain Upgrade Payback Model

    Calculate IRR, NPV, and payback period for a domain acquisition. Compare returns against your cost of capital with CFO-ready sensitivity analysis.

  • Domain Technical Health Dashboard

    Single-view technical health check across all your domains. Monitor SSL, DNSSEC, domain expiry, payment methods, DNS resolution, and email security.

  • Domain Migration Readiness Checklist

    Assess the engineering effort and risk of migrating to a newly acquired domain. Covers DNS, email, SSL, redirects, CDN, and monitoring.

  • Domain UX Impact Score

    Score any domain on memorability, typeability, verbal shareability, visual aesthetics, and professional credibility. Compare two domains side by side.

  • Domain Estate Planning Assessment

    Score how well your domain portfolio is protected for succession. Identify gaps in documentation, security, legal planning, and heir access.

  • Extension Risk Report

    Evaluate the political, policy, security, and operational risks of any country code domain extension before committing your brand to it.

  • Brand Independence Score

    How free is your brand? Score your reliance on Google, Amazon, social media, and other platforms. Get actionable recommendations to take back control.

  • Domain Rebrand Predictor — Get Your Regret Score

    How likely is your company to rebrand? Get a data-driven Regret Score with risk factor breakdown, projected timeline, and cost of delayed action.

  • Phonetic Weight Scorer

    Score any domain name on phonetic weight and warmth. See where it lands on the strategic positioning quadrant based on Sapir's phonetic symbolism research.

  • Domain First Impression Test -- Score Your Domain Name

    Score any domain on four research-backed dimensions: Cognitive Fluency, Sound Character, Brand Signal, and Extension Intelligence. Discover your sound archetype and phonetically similar billion-dollar brands.

  • Domain Name for Startup — 5-Year Impact Calculator

    Choosing a domain name for your startup? Compare 2-3 options with 5-year projections on CAC, conversions, investor perception, and total cost of ownership.

Market Insights

Data-driven benchmarks and analysis from thousands of funded companies.

  • Unicorn Domain Benchmark

    See what domains 750+ billion-dollar companies actually use. How many have an exact brand match .com?

  • Funding Stage Benchmark

    How does domain quality change as startups raise more funding? Data from thousands of funded companies.

  • Industry Namespace Benchmark

    See how your domain compares to funded companies in your sector. Namespace analysis across 35+ industries.

  • The Funding Premium

    Do companies with exact brand match .com domains raise more funding? Median funding by domain type, TLD, and industry.

  • Technology Wave Domain Finder

    Identify rising technology sectors using WIPO adoption data. See where each sector sits on the S-curve and find domain namespace opportunities before mainstream adoption.

  • Innovation Geography Radar

    Explore global patent citation flows and breakthrough replication rates between regions. Spot geographic markets where tech adoption is surging but domain namespace has not caught up.

Power Tools

Professional-grade tools for domain brokers, investors, and VC firms.

  • Gap Finder

    Cross-reference 250 industry lists with company namespace data to surface potential connections who lack an exact-match .com domain.

  • VC Portfolio Domain Audit

    Paste your portfolio companies and get an instant namespace health report with upgrade candidates, benchmark comparison, and LP-ready valuation.

  • Outreach Builder

    Generate a complete outreach package with proof quotes, competitive benchmark, valuation argument, and risk case in a single shareable one-pager.

  • Acquisition Radar

    Surface companies where business quality diverges from namespace quality. Signal-scored acquisition targets ranked by funding strength and namespace weakness.

  • Offer Response Tool

    Generate professional, strategically-framed responses to below-value domain offers. Choose engage, hold, or walk modes based on offer intelligence analysis.

  • VC Directory

    Search venture capital firms by industry focus, investment stage, and location. Unlock detailed profiles with portfolio data and team contacts.

  • Sell My Domain Name — Find the Right Buyer

    Want to sell your domain name? Find qualified buyers matched by industry, funding, and namespace gap. Data-driven prospecting for domain owners.

AI Lab

AI-powered domain intelligence tools with contextual analysis.